About Us

At Avid Water Systems, we recognize that water is the building block of life. That is why every member of our family is devoted to producing the best quality water possible. Our systems not only treat water and help extend the life of household appliances, but they also help improve the very thing all of us need to live and grow.

Avid Water Systems is an industry leader dealing exclusively in the wholesale distribution market. As a subsidiary of Franklin Electric Co., Inc. our customer focused team is dedicated to our business’s five key factors Quality, Availability, Service, Innovation and Cost. With this in mind we pride ourselves in producing a quality product and having it available when it’s needed. Our technical service hotline is also here to support you and answer all your water treatment questions. Free water sample bottles for testing are available from Avid distributors nationwide.

Our History

Our roots go back to 1934. This was the year that Charlie Sidell started in the water treatment business with his one employee, Emmett Culligan. They manufactured manual water softeners in their Fort Wayne, Indiana facility. In 1967, the new owners Robert and Rudy Wilfong moved the factory to Churubusco, Indiana. This new location provided room to grow in a rural and more wholesome environment to build the business. And grow it did! The business evolved into the largest supplier of water treatment equipment to the plumbing and well supply trade. Today, Avid offers a complete line of innovative filters, softeners, and reverse osmosis systems. These products are available through licensed plumbers, well drillers, and pump installers nationwide.